Brand Strategy and Identity Design
Crafted for the committed entrepreneur, you can dive into the branding package for a full visual identity that will take your business from good idea to fully developed brand. Featuring everything you need to start your brand off on the right foot with strategy, style, identity, social and print; this includes logos, typography, colour palette, patterns, social media and two collateral items of your choice.
Additional collateral items starting from $200 + GST (AUD)* — $145 (USD)** each.
6 - 8 weeks
Costs not included: font licenses, printing costs or image licenses.
+ strategy call
A 30-minute creative call or meeting to discuss your project in-depth. This allows us to go over any questions and get to know each other better.
+ brand questionnaire
An in-depth questionnaire that helps discover the purpose and reasoning behind your brand including goals, audience, visual style and more.
A shared Pinterest board where we collaborate to create an overall tone for the brand visuals. This is refined down to a final moodboard of 12 images.
+ brand strategy
A mutli-page strategy document analysing your brand values, target audience, competition, and proposed direction for design visuals.
+ logo development
The creation of primary, secondary, and submark logos adapted for use on different platforms and media. Includes up to 3 rounds of refinement.
+ marks & patterns
The creation and refinement of primary, secondary, and submark logos adapted for use on different platforms and media.
+ colour palette and typography
A curated collection of colours and typography suggestions that align with your brand values that reflect your brand's identity and connect with your audience. Please note, font licenses are not included and can be downloaded at an additional cost.
+ collateral items
2 print or digital collateral items designed using your new branding to help with your marketing needs. Additional items available at extra cost.
+ style guide
A multi-page PDF document guiding you on how to use your new files and implement your branding consistently across all applications.
+ final deliverables
All designs output in a range of colours and file formats for web and print use will be delivered online for you to download.
Brand Strategy, Identity Design and Website
Craft the look and feel of your business’ identity from start to finish with full branding, web design, print and social media designs tailored for you. Add on everything from the branding package plus a tailor-made custom website design. All sites are custom designed first and then built-out and developed on Squarespace. All websites include custom CSS coding and HTML where needed for extended styling beyond the original template, as well as designs for desktop, laptop, tablet and mobile screen sizes.
Additional website pages starting from $200 + GST (AUD)* — $145 (USD)** each.
8 - 12 weeks